Product idea audit
Find out if your idea is worth building.
A strategic assessment of your beauty product idea across market, customer, product, technical and commercial lenses. Get a clear recommendation before you invest in development.
DELIVERY
RECOMMENDATION
NO COMMITMENT
What we assess
MARKET
Market size, category dynamics, whitespace and competitors.
CUSTOMER
ICP, pain points, JTBD, buying behaviour and customer journey.
PRODUCT
Product opportunity, concept direction and product feasibility.
COMMERCIAL
Pricing logic, unit economics and commercial viability.
TECHNICAL
Technical feasibility, formulation complexity and development risks.
CLAIMS
Initial claims direction and evidence considerations.
What you get
Your Product Idea Audit
- Executive assessment
- Market opportunity assessment
- Customer definition
- Competitive landscape
- Product opportunity analysis
- Positioning direction
- Initial claims direction
- Technical feasibility considerations
- Commercial feasibility assessment
- Key risks
- Proceed / Pivot / Pause recommendation
- Recommended next step
Investment
$295 AUD
One time fee
5 business days
No subscription. No hidden fees. No ongoing commitment.
How it works
01
TELL US THE IDEA
Complete a short intake about your idea, goals, and constraints.
02
WE ASSESS IT
We analyse your idea across market, customer, product, technical and commercial dimensions.
03
WE GIVE YOU THE ANSWER
You receive your Product Idea Audit with a clear recommendation and next step.
Why Studio Valency?
We sit at the intersection of strategy, science and commercial reality.
We bring deep expertise in cosmetic chemistry, product development and brand strategy to help founders build products that people need and businesses can grow.
LEARN MORE ABOUT USWhat happens next?
If the recommendation is to proceed, the natural next step is to define the product in detail with our Product Architecture Sprint.
Next step
Product Architecture Sprint
From opportunity to a complete product blueprint.
$750 AUD
7–10 business days
Frequently asked questions
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