Section 01 — The method
Find the money before you find the formula.
Cheap questions first, expensive answers later
Every phase front-loads a question that could kill the project — cheaply, early, on paper. Nothing goes to the bench until the commercial case survives.
THE PRODUCT DEVELOPMENT JOURNEY - STUDIO VALENCY
From idea to launch, in seven moves.
- PHASE 0-1
IDEA
You might have a consumer problem, an ingredient idea, a product you've always wished existed, or simply a gap you've spotted in the market. We help turn that initial thought into something we can actually evaluate and develop.
Output: A clearly defined starting concept that gives us something concrete to work with.
Phase 0
00Founder Discovery
- Why
- budget
- timeline
- vision
- exit
- geography
- risk tolerance
Phase 1
01Strategic Diagnosis
- Launch model
- unfair advantages
- capability gaps
- go/no-go
Free download
You have an idea.
Start with the ten questions.
The same checklist we run in a first founder call. Ten questions that decide whether a beauty product is worth developing — answer them before you pay anyone.
- 01Is there measurable demand for this product, or only enthusiasm?
- 02Who exactly buys it first, and what are they using today?
- 03What is the one claim the whole product hangs on?
- 04Can that claim be substantiated with evidence you can afford?
- 05What format, texture and pack does the claim demand?
- 06What is the target COGS, and does the price hold a healthy margin?
Next step
Not sure which phase you need?
That's the most common place to start. Tell us where you're up to and we'll point you at the right one.
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