Idea Framing Session
We turn a spark, a gap or an ingredient hunch into a concept we can actually evaluate.
WHAT'S INCLUDED
- Concept framing conversation
- Consumer problem definition
- Category and gap context
- A written starting concept
Pricing — the seven phases
Every phase is scoped as standalone work with its own price, timeline and deliverables. Start where you are, stop at any gate. All prices in AUD, excluding third-party lab, testing and manufacturing costs.
We turn a spark, a gap or an ingredient hunch into a concept we can actually evaluate.
WHAT'S INCLUDED
Find out whether the idea is worth developing before you spend on formulation.
WHAT'S INCLUDED
The blueprint that turns a validated opportunity into a developable product.
WHAT'S INCLUDED
In-house formulation built to the commercial, technical and consumer brief — and you own it.
WHAT'S INCLUDED
Testing, validation and regulatory review so every claim on the pack can be defended.
WHAT'S INCLUDED
The end-to-end operational pathway from validated formula to shelf.
WHAT'S INCLUDED
Ongoing advisory to optimise performance, act on market feedback and scale.
WHAT'S INCLUDED
Send us where you're up to and we'll tell you honestly which phase to start with — even if that means waiting.
Newsletter