Pricing — the seven phases

What each phase costs, and what you get.

Every phase is scoped as standalone work with its own price, timeline and deliverables. Start where you are, stop at any gate. All prices in AUD, excluding third-party lab, testing and manufacturing costs.

PHASE 01IDEA

Idea Framing Session

We turn a spark, a gap or an ingredient hunch into a concept we can actually evaluate.

Included with the Product Idea Audit1 session

WHAT'S INCLUDED

  • Concept framing conversation
  • Consumer problem definition
  • Category and gap context
  • A written starting concept
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PHASE 02ASSESS

Product Idea Audit

Find out whether the idea is worth developing before you spend on formulation.

$295 AUD5 business days

WHAT'S INCLUDED

  • Consumer need assessment
  • Product opportunity review
  • Positioning and claims direction
  • Technical considerations
  • Commercial feasibility
  • Development risk flags
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PHASE 03STRATEGISE

Product Architecture Sprint

The blueprint that turns a validated opportunity into a developable product.

$750 AUD5–10 business days

WHAT'S INCLUDED

  • Product architecture blueprint
  • Target consumer and use case
  • Format, texture and sensory direction
  • Hero ingredient rationale
  • Claims strategy
  • Development brief for formulation
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PHASE 04DEVELOP

Product Development

In-house formulation built to the commercial, technical and consumer brief — and you own it.

$2,500+ AUD6–12 weeks

WHAT'S INCLUDED

  • Formulation brief
  • Bench formulation and iterations
  • Sensory and performance refinement
  • Preservation and stability screening
  • Final formula and INCI
  • Full formula IP retained by you
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PHASE 05PROVE

Prove the Product

Testing, validation and regulatory review so every claim on the pack can be defended.

$3,000+ AUD8–16 weeks

WHAT'S INCLUDED

  • Claims definition
  • Stability and compatibility testing
  • Safety assessment coordination
  • Efficacy testing pathway
  • Regulatory and label review
  • Claims substantiation dossier
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PHASE 06GO TO MARKET

Launch Pathway

The end-to-end operational pathway from validated formula to shelf.

$2,950 AUD10–15 business days

WHAT'S INCLUDED

  • Manufacturing partner shortlist
  • Supply chain plan
  • Packaging development plan
  • Cost and pricing model
  • Quality and compliance plan
  • Production readiness checklist
  • Go-to-market operational plan
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PHASE 07POST LAUNCH

Post-Launch Partnership

Ongoing advisory to optimise performance, act on market feedback and scale.

$1,950 AUD / monthMinimum 3 month engagement

WHAT'S INCLUDED

  • Monthly performance review
  • Customer and market insights
  • Formula and claims optimisation
  • Marketing and messaging support
  • Channel and distribution strategy
  • Growth opportunities roadmap
  • Priority support and advisory
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Not sure which phase you're in?

Send us where you're up to and we'll tell you honestly which phase to start with — even if that means waiting.

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One considered note a month — formulation, claims and launch lessons.